The Point
Matcha got boxed into incense and quiet rooms. Bowls, ceremonies, slow-motion whisk videos—great for Sunday, not for Monday at 8:30 a.m. Most men never picked it up because it didn’t look like something you bring to the office, the gym, or a build site.
That’s a branding problem, not a product problem. We’re here to change what matcha looks like in the wild.
What We’re Building
Grizzly Leaf is matcha built for work and training: single-ingredient, clean energy, calm focus. No sugar. No flavors. No wellness theater. Scoop, shake, drink. Thirty seconds. Back to it.
Carry it into a meeting without a speech. Slam it pre-lift without a neon label. Keep it on your desk next to your keyboard and nobody asks for a TED Talk. It’s just fuel that works—daily, repeatable, reliable.
We respect the tradition. We’re building the modern use case. Make matcha normal for men who build, lead, ship, and move. That’s the job.
Our Story
We’re two guys from Europe who like tools that do their job. We kept seeing matcha treated like a personality test—mood lighting, mantras, yoga blocks—while the rest of us were trying to make a living.
It made us ask a simple question: why can you look normal drinking coffee (or even a cigarette-in-hand espresso) but matcha has to be performed on a yoga mat?
We respect where matcha comes from. We just think it belongs in the real world, too—on a work desk (cluttered papers and all), in a travel mug, in a backpack. Make it, drink it, get on with your day.